Where technology, psychology, and leadership come together.
I combine 25 years of experience in IT, psychology, and entrepreneurship into strategies that strengthen people and organisations. Technology only becomes meaningful when it creates real value for people. That conviction drives everything I do on stage, in advisory work, and in the classroom.
My career began in software development and enterprise architecture, where I learned early on that technology only becomes meaningful when it adds real value for people. Over time, that work grew into leading companies, advising organisations, and speaking internationally about the human decisions that determine whether technology creates lasting impact.
As a serial entrepreneur, I founded and led technology ventures across the Netherlands, Morocco, Saudi Arabia, and the United States, including OS Websolutions, Global NT Development, nabir.ai, JOTIQ, and LTC AI. The work spans software development, AI-driven profiling, recruitment intelligence, and leadership transformation. That hands-on founder experience keeps the conversation grounded: strategy only becomes credible when it survives real trade-offs around teams, incentives, timing, governance, and execution.
Today I work across three connected roles. As a speaker, I help conferences, leadership teams, universities, and international audiences across Europe and the MENA region think more clearly about AI, trust, governance, and the behavioural side of adoption. On stage, I translate complex AI challenges into clear strategies that organisations can act on.
As a strategic advisor and coach, I guide founders, executives, and organisations through digital renewal, AI adoption, and organisational readiness. The recurring question in this work: what is the real human problem behind the technical problem? Innovation and humanity go hand in hand. That is where real transformation starts.
As a university lecturer, I teach Artificial Intelligence and the Psychology of Entrepreneurship. I developed an AI programme for Urban Design Architects and wrote the syllabus "Psychology of Entrepreneurship" for master's IT-engineering students. In my teaching I emphasise mindset, decision-making, and the human factors behind innovation. Teaching sharpens the work. If an idea is not clear enough for students, it is probably not clear enough for a boardroom either.
What connects all of this is a simple conviction: digital transformation rarely fails because of technology. It usually breaks around culture, mindset, leadership, trust, and adoption. I help people hold complex questions without flattening them into slogans, and leave with something they can actually use.
With a Dutch-Moroccan background, native Arabic, and deep ties across the MENA region, I bring a cross-cultural perspective that resonates with audiences in both Europe and the Middle East. I am comfortable with executive rooms, technical audiences, academic settings, and mixed groups.