The technology was rarely the whole problem.
Across 25 years in technology, I have watched good projects break around the people, not the product. That thread runs through everything I do on stage, in advisory work, and in the classroom.
I started in software. Enterprise architecture, early internet, building systems that actually ran. Over time the work shifted toward the harder question: why do so many of those systems fail to change anything? I kept ending up in the same conversation, not about the technology but about the people deciding whether to trust it, adopt it, or quietly ignore it.
I have founded and run technology companies across the Netherlands, Morocco, Saudi Arabia, and the United States: OS Websolutions, Global NT Development, nabir.ai, JOTIQ, and LTC AI. Each one taught me something the previous one did not. The most consistent lesson: strategy does not survive contact with teams, incentives, and timing unless someone in the room has actually felt that pressure before.
On stage I talk about AI, trust, governance, and what organisations actually get wrong when they try to adopt new technology. Not as a critic. As someone who has made those mistakes and watched others make them, and thinks the honest version of those stories is more useful than the polished one.
The advisory and coaching work follows the same logic. The question I keep asking is: what is the actual human problem underneath the technical one? That question reframes most of the briefs I take on.
I also teach Artificial Intelligence and the Psychology of Entrepreneurship at university level. I wrote the Psychology of Entrepreneurship syllabus for master's IT-engineering students and developed an AI programme for Urban Design Architects. Teaching does something the stage does not: if you cannot explain it clearly to students, you probably have not understood it clearly yourself.
Sessions can be in English, Dutch, French, or Arabic, with audiences across Europe and the MENA region. Executive rooms, technical teams, academic settings, mixed groups: I find the right register and go from there.